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Web and Digital Communications Specialist

About this Job:


The Web & Digital Communications Specialist is responsible for developing, managing and maintaining the primary websites of PIPESTONE.  Working closely with the Marketing & Information Technology team, and vendors to ensure web and digital presence are aligned with and support the organization’s strategic goals and objectives.


  • Create and maintain website information, architecture/structure and navigation.  Make changes to web as determined through site review.
  • Monitor the effectiveness of PIPESTONE’s websites and other digital platforms and lead improvements to improve site performance, increase traffic, strengthen engagement with key audiences, and provide trackable calls to action.
  • Provide analytic reporting and offer actionable recommendations leveraging Google Analytics and other analytic tools.
  • Serve as the project manager on any site redesign, web-related or app projects.
  • Help troubleshoot & ensure website errors/issues are solved in a timely manner.
  • Optimize content to improve SEO for key services and providers.
  • Develop and manage training to customers and employees on website resources.
  • Develop easy-to-use, clear, concise, comprehensible content
  • Develop, manage, and respond to consumer feedback loops (e.g customer surveys)
  • Collaborate with IT team to design and implement scalable data flow & content reuse within the organization (e.g.: integrations between website, ERP system, warehouse operations, customer service team, etc.)

Education: Marketing, Digital Media or related degree


Experience with web development, design, and e-commerce sites.
Familiarity with back end website systems integration.
Experience with SEO improvement.
MUST be a strong, self-started adept at independent problem-solving
Ability to multi-task and be flexible in a fast-paced and changing environment
Effective time management skills

How to apply:

Click here to fill out the online job application.

Click on the BLUE “Apply for this Job”button to email your resume. Please list the job title as the subject of your email application.

For questions please call 507-825-2532 or 866-918-7378.